What We Believe

  • We believe every child deserves to feel confident, strong, and proud of who they are—inside and out.

  • We believe physical activity is a powerful tool for building self-esteem and helping kids discover just how incredible their bodies and minds truly are.

  • We believe that every child—regardless of ability, background, or challenge—has unique superpowers waiting to be discovered and celebrated.

  • We believe that when kids are taught to lead with kindness and love—for themselves and for others—they don’t just grow up healthy… they grow up ready to change the world.

The Problem Kids Are Facing
Kids today are facing an epidemic of stress, anxiety, low self-esteem, bullying, and unhealthy habits. Their mental, emotional, and physical health is declining at alarming rates—and without bold, creative solutions, it’s only going to get worse.

What Kids Actually Need
The truth is, children thrive when they feel confident, capable, and inspired. Movement, self-expression, and emotional awareness are essential—but kids don’t just need more advice. They need role models they relate to, stories that excite them, and tools that speak their language.

The Spark Behind Fit Heroes
That’s where Fit Heroes comes in. Created by mom, educator, and wellness expert Kendra Kessel, Fit Heroes combines her lifelong passions for children’s health, superheroes, and storytelling. Together with renowned cartoonist Vic Guiza, she brought to life a team of diverse, relatable superhero characters who entertain, empower, and educate.

Empowering Kids Through Story and Action
These superheroes teach kids the foundations of self-confidence, kindness, resilience, emotional intelligence, and healthy living—all through engaging stories and vibrant visuals.

A Movement for a Healthier Generation
Fit Heroes helps kids discover the superhero within themselves, giving them the confidence and motivation to make healthy choices, embrace who they are, and live with purpose, joy, and strength.

Be Part of the Change
This is more than a cartoon—it’s a movement to raise a generation of confident, kind, and emotionally strong children. With Fit Heroes, kids don’t just watch a story—they become the hero of their own.

You and your kids are part of the Fit Heroes story. WE are Fit Heroes! Our story is just beginning...

FOUNDER BIO

Kendra Kessel is a wellness entrepreneur, fitness and health expert, speaker, and award-winning music artist. She is also a game inventor, children's book author, mom to two energetic kids, and an avid philanthropist for children’s health and well-being. She is the creator and founder of the highly-acclaimed Fit Heroes, and is on a mission to help kids and families get fit, both physically and mentally, using fun and exciting programs, products, and media.  

Kendra has worked professionally in the fitness and health industry for over 20 years. She holds a Bachelor of Science degree in Physical Education from the University of Arizona (graduating Magna Cum Laude) and previously worked as a licensed Physical Education teacher before realizing her true calling was beyond the classroom. 

Over the years, Kendra has worked hard to advance her education. She is a Certified Physical Education Teacher (K-12th grade), Certified Health Coach, Certified Personal Fitness Trainer, Certified Youth Exercise Specialist, Certified Stretch and Flexibility Coach, and Certified Fitness Nutrition Specialist.

Kendra’s expertise has landed her on national television, fitness info-commercials, news broadcasts, and fitness DVD’s. Additionally, her wellness advice has been featured in many national magazines, including Muscle and Fitness Hers, Oxygen Magazine, Star Magazine, and several major city newspapers. She has also completed many courses over the years on Stress-Management, Health and Wellness through Harvard Health via Harvard Medical School.

Kendra's greatest creative outlet is music. She has received numerous awards for her family-friendly music over the years. She is a prolific songwriter, violinist, and pianist and occasionally dabbles in playing guitar and ukulele. Kendra believes that positive music has the power to significantly improve mental and emotional wellness, as well as educate and change lives. 

In her free time, Kendra enjoys cooking, hiking, anything outdoors, writing songs, painting, game nights filled with laughter, and spending quality time with her two kids.

Visit Kendra at: www.KendraKessel.com

  • Experience

    Fitness, Stress, and Wellness Expert (20+ years)

    Creator and Owner of Fit Heroes

    Speaker and Educator

    Award-Winning Music Artist

    Children’s Workout Series Creator

    Children’s Book Author

    Mom

  • Certifications

    Physical Education Teacher (K-12th grade) - University of Arizona and AZ Dept. of Education

    Certified Personal Trainer (A.C.E.)

    Certified Health Coach (I.S.S.A)

    Certified Youth Exercise Specialist (N.A.S.M.)

    Certified Fitness Nutrition Specialist (N.A.S.M.)

    Certified Stretch and Flexibility Coach (N.A.S.M)
    Certified Change Psychology (PN)

    Stress, Sleep, and Recovery Specialist (PN)

  • Awards

    Parents’ Choice Award Winner

    Tillywig Award Winner

    Family Choice Award Winner

    2x Hot Diggity Award Winner

    Moms’ Choice Award Winner

    2x Hollywood Music in Media Winner

    Global Music Awards Winner

    HIMA Award Nominee

  • Featured In

    Shape Magazine

    Oxygen Magazine

    Muscle and Fitness Hers Magazine

    Star Magazine

    Arizona Midday News

ARTIST BIO

Vic Guiza is an award-winning Creative Development Designer with over 36 years of combined experience in Comics, Mobile App Development, Children’s Books, Advertising, Illustration, Design, Animation, Licensing and Toy development.